At the core of our company, we aim to support talented, aspiring but
struggling athletes and artists from all over the world.

We will do that in a couple of phases

Phase 1: As we start to grow, we will use a significant portion of our initial
investment & revenue in local athletes to help them on their goals

Phase 2: As we gain momentum, we will expand this support to such athletes
in underdeveloped countries

Longer-term: We will use a large portion of our revenue to invest in a free state
of the art gyms and training academies for kids mainly in underdeveloped
countries to help them pursue a career in sports and fitness.

We aim to nurture our athletes to be heroes, to be lions, and most importantly
we want them to inspire millions of other aspiring athletes across the world to
build an army of lions.